Product Design Leader
Product Design Leader
Product Design Leader
I design products that improve UX, drive engagement and scale, and unlock millions in revenue.
I design products that improve UX, drive engagement and scale, and unlock millions in revenue.
I design products that improve UX, drive engagement and scale, and unlock millions in revenue.
My AI Approach
My AI Approach
My approach to AI in my process is simple: augment. I find the most success using AI in early stage tasks such as business intelligence & strategy, competitive analysis, and early concepting of ideas.









Featured Work
Featured Work
Pricing Page Redesign
Pricing Page Redesign
Pricing Page Redesign
Led initiatives such as smart recommendations, reporting & analytics, homepage, pricing & acquisition, and GenAI.
Led initiatives such as smart recommendations, reporting & analytics, homepage, pricing & acquisition, and GenAI.
Led initiatives such as smart recommendations, reporting & analytics, homepage, pricing & acquisition, and GenAI.
+11%
+11%
+11%
free trial starts
free trial starts
free trial starts
+13%
+13%
+13%
paid bookings
paid bookings
paid bookings
+$4M
+$4M
projected revenue



Homepage Redesign
Homepage Redesign
Homepage Redesign
Led initiatives such as smart recommendations, reporting & analytics, homepage, pricing & acquisition, and GenAI.
Led initiatives such as smart recommendations, reporting & analytics, homepage, pricing & acquisition, and GenAI.
Led initiatives such as smart recommendations, reporting & analytics, homepage, pricing & acquisition, and GenAI.
+37%
+37%
+37%
first email sends
first email sends
first email sends
+33%
+33%
+33%
automations started
automations started
automations started
+15%
+15%
+15%
lists imported
lists imported
lists imported



GenAI Painted Door
GenAI Painted Door
GenAI Painted Door
Led initiatives such as smart recommendations, reporting & analytics, homepage, pricing & acquisition, and GenAI.
Led initiatives such as smart recommendations, reporting & analytics, homepage, pricing & acquisition, and GenAI.
Led initiatives such as smart recommendations, reporting & analytics, homepage, pricing & acquisition, and GenAI.
3
3
3
variants
variants
variants
2
2
2
mentees
mentees
mentees



Led the design of a new short-form content experience, initiatives around upsells and profile settings, and concept work for South Park.
Led the design of a new short-form content experience, initiatives around upsells and profile settings, and concept work for South Park.
Led the design of a new short-form content experience, initiatives around upsells and profile settings, and concept work for South Park.
≈75M
≈75M
≈75M
subscribers
subscribers
subscribers
1
1
1
new product
new product
new product
20+
20+
South Park concepts
South Park concepts





