LA-based Senior Product Designer

LA-based Senior Product Designer

LA-based Senior Product Designer

Currently designing @ Paramount+.

I have 10+ years of experience designing at early-stage startups establishing product-market fit, and businesses with millions of users.

My process adapts to fit each problem, my philosophy stays the same—good design should be seamless and, at times, go unnoticed by users.

Where I've been

In-App Homepage Redesign

In-App Homepage Redesign

In-App Homepage Redesign

I led the redesign of Mailchimp's in-app homepage, leading to an average of 28% increase in KPI's.

I led the redesign of Mailchimp's in-app homepage, leading to an average of 28% increase in KPI's.

I led the redesign of Mailchimp's in-app homepage, leading to an average of 28% increase in KPI's.

GenAI Painted Door Test

GenAI Painted Door Test

GenAI Painted Door Test

I led the design of a painted door test aimed at measuring prospect & customer interest in and price sensitivity of GenAI features.

I led the design of a painted door test aimed at measuring prospect & customer interest in and price sensitivity of GenAI features.

I led the design of a painted door test aimed at measuring prospect & customer interest in and price sensitivity of GenAI features.

Pricing Page Redesign

Pricing Page Redesign

Pricing Page Redesign

I led the design of mailchimp.com/pricing which beat our control and led to a 21% increase in free trial start rates and a 13% increase in paid conversions.

I led the design of mailchimp.com/pricing which beat our control and led to a 21% increase in free trial start rates and a 13% increase in paid conversions.

I led the design of mailchimp.com/pricing which beat our control and led to a 21% increase in free trial start rates and a 13% increase in paid conversions.