Product Design Leader
Product Design Leader
Product Design Leader
I design products that improve UX, drive engagement and scale, and unlock millions in revenue.
I design products that improve UX, drive engagement and scale, and unlock millions in revenue.
I design products that improve UX, drive engagement and scale, and unlock millions in revenue.
My AI Approach
My AI Approach
My approach to AI in my process is simple: augment. I find the most success using AI in early stage tasks such as business intelligence & strategy, competitive analysis, and early concepting of ideas.
Featured Work
Featured Work
Pricing Page Redesign
Pricing Page Redesign
Pricing Page Redesign
Used A/B testing to validate concepts of this redesign before landing on a direction that outperformed what had existed.
Used A/B testing to validate concepts of this redesign before landing on a direction that outperformed what had existed.
Used A/B testing to validate concepts of this redesign before landing on a direction that outperformed what had existed.
+11%
+11%
+11%
free trial starts
free trial starts
free trial starts
+13%
+13%
+13%
paid bookings
paid bookings
paid bookings
+$4M
+$4M
projected revenue
Led the design of a short-form feature for TV's. This work helped to accelerate the short-form strategy at Paramount.
Led the design of a short-form feature for TV's. This work helped to accelerate the short-form strategy at Paramount.
Led the design of a short-form feature for TV's. This work helped to accelerate the short-form strategy at Paramount.
≈75M
≈75M
≈75M
subscribers
subscribers
subscribers
10+
10+
10+
concepts
concepts
concepts
1
1
1
aligned direction
aligned direction
aligned direction
Homepage Redesign
Homepage Redesign
Homepage Redesign
Transformed a neglected page of the app into an action-oriented starting point for customers.
Transformed a neglected page of the app into an action-oriented starting point for customers.
Transformed a neglected page of the app into an action-oriented starting point for customers.
+37%
+37%
+37%
first email sends
first email sends
first email sends
+33%
+33%
+33%
automations started
automations started
automations started
+15%
+15%
+15%
lists imported
lists imported
lists imported
GenAI Painted Door
GenAI Painted Door
GenAI Painted Door
Worked across teams to ensure consistency throughout this technically complex painted door test.
Worked across teams to ensure consistency throughout this technically complex painted door test.
Worked across teams to ensure consistency throughout this technically complex painted door test.
15+
15+
15+
screens/steps
screens/steps
screens/steps
2
2
2
design mentees
design mentees
design mentees
Nick Cuda
Senior Product Designer
