LA-based Senior Product Designer

I have 10+ years of experience designing at early-stage startups establishing product-market fit, and businesses with millions of users. I'm currently designing at Paramount+.

My process adapts to fit each problem, my philosophy stays the same—good design should be seamless and, at times, go unnoticed by users.

Where I've been

GenAI Painted Door Test

I led the design of a painted door test aimed at measuring prospect & customer interest in and price sensitivity of GenAI features.

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Pricing redesign

I led the design of mailchimp.com/pricing which beat our control and led to a 21% increase in free trial start rates and a 13% increase in paid conversions.

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